2017年9月20日 星期三

公關人生記錄:周刊雙封面成就解開

紀錄一下
商業周刊、今周刊同期雙封面故事成就解開


不是業配文
其中有太多不足外人道的故事,就留待以後再解密囉!

1 則留言:

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路易莎咖啡換奶事件談危機處理的論述

近一年快速展店的路易莎咖啡,一直擁有死忠支持者。但是近日在 PTT被爆料更換鮮乳供應商為味全 後,引發一波強烈的抵制潮。雖然最後路易莎咖啡 宣佈重新更換回光泉 ,但是也造成品牌形象的不小影響。 藉這個機會來分享危機處理的論述。究竟當企業發生危機的時候,應該如何擬出化解危機...